Diet word mean different to different people, ACT II DIET POP range are offerings for specific dietary needs of people in different formats. We have each SKU for specific set of health consumer needs. These days’ consumers are becoming more and more conscious about health and thus believe in SMART SNACKING. Smart snacking includes three things: LESS FAT, LESS SALT and LESS SUGAR. In our range of products we have offered different variant for reduced FAT, SALT and No added SUGAR.

ACT II DIET Pop range is different from other Diet snacks in the market because it has a UNIQUE PROPOSITION FOR EVERY HEALTH CONSCIOUS CONSUMER. Following are the benefits offered across the range:

• i. LESS FAT: Currently there are variety of products available in market ranging from Namkeen’s to Chips (Other diet snacks in the market). If you check back panel Nutritional information of these products their FAT percentage ranges from 22%-30% (This is because majority of these products are FRIED). ACT II DIET POP Less Fat variants are different because none of these products has more than 12% FAT. Available across MWPC and RTE formats.
• iii. LESS SALT: It is recommended by doctors to control Salt intake in our day to day life, but today’s food habits have much more salt than daily requirement. Diets in low Salt helps manage High blood pressure thus there is increasing no. of consumers looking for less salt variants in snacks. ACT II DIET POP range offers lower salt versus regular variants and thus is an offering for all consumers looking for lower salt. Available in IPC and RTE currently and MWPC will be launched at a later date/ in future.

We have used a standard household measuring bowl, like the one which many of us use at home for eating Popcorn on a regular basis. Popcorn typically weighs around 8g per bowl. Thus the claim on front panel for CALORIES PER BOWL, takes in CALORIES PER 8g of Popped Product.

Serving size is defined as 2 "BOWLS" of Popcorn thus 1 serve (2 bowls) =16g.

Our regular Instant Popcorn packs have Palmolein Oil versus DIET variant which has Olive Oil also. Among Consumers Olive oil has higher perceived health value and thus there is a merit to offer OLIVE OIL variant.

This mean 8g of popped OLIVE OIL variant has 41 calories.

• • Contains Olive Oil
• • 41 Calories per bowl (8g)
• • Dietary Fibre (Dietary Fibre aids better digestion)
• • Zero Trans Fat (What is Trans Fat: Trans fats raise your bad (LDL) cholesterol levels and lower your good (HDL) cholesterol levels)

This means the Salt is 60% less versus regular ACT II Classic Salted variant

Recommended intake of salt should not exceed 5g/day. But majority of Indians consume way more salt than needed, this in turn can boost blood pressure and stress the heart and blood vessels. Thus these days’ doctors suggest to reduce/control salt intake in Diet.

• • Less Salt versus regular variant of Instant Popcorn
• • 42 Calories per bowl (8g)
• • Claim and associated disclaimer to be discontinued*
• • Dietary Fibre (Dietary Fibre aids better digestion)
• • Zero Trans Fat (What is Trans Fat: Trans fats raise your bad (LDL) cholesterol levels and lower your good (HDL) cholesterol levels)

* Reducing salt along with maintaining a healthy lifestyle & diet, exercising regularly and reducing stress helps in keeping your blood pressure in control

It means that the product has less than 7% FAT. Eg 100g of this product will have less than 7g of Fats. This fat percentage is way too low in snacks that are at an average of 25% Fat.

• • Only 7% FAT
• • 33 calories per bowl (8g)
• • Dietary Fibre (Dietary Fibre aids better digestion)
• • Zero Trans Fat (What is Trans Fat: Trans fats raise your bad (LDL) cholesterol levels and lower your good (HDL) cholesterol levels)

The process of making the popcorn is same as our regular range. One needs to carefully listen popping sound till it slows down to 1-2 second between pops. The time of putting in microwave may differ based on the Wattage of the microwave.

This means there is no added FATs, only natural fat present in the corn is there. Fat percentage is 4% in the variant.

In this variant there is no added fat thus the popping will happen with natural oil and moisture contained in the corn itself.

• • All Natural Corn FAT, ZERO Added fats
• • 32 calories per bowl (8g)
• • Dietary Fibre (Dietary Fibre aids better digestion)
• • Zero Trans Fat (What is Trans Fat: Trans fats raise your bad (LDL) cholesterol levels and lower your good (HDL) cholesterol levels)

The process of making the popcorn is same as our regular range. One needs to carefully listen popping sound till it slows down to 1-2 second between pops. The time of putting in microwave may differ based on the Wattage of the microwave.

It means that the product has less than 10% FAT. Eg.100g of this product will have less than 10g of Fats. This fat percentage is way too low in snacks that are at an average of 25% Fat.

• • Only 10% FAT
• • 37 calories per bowl
• • Dietary Fibre (Dietary Fibre aids better digestion)
• • Zero Trans Fat (What is Trans Fat: Trans fats raise your bad (LDL) cholesterol levels and lower your good (HDL) cholesterol levels)

TThis variant of Ready to eat Popcorn has been Air Popped, and is completely Natural. 4% fat is naturally present in the variant.

• • All Natural Corn FAT, ZERO Added fats
• • 33 calories per bowl (8g)
• • Dietary Fibre (Dietary Fibre aids better digestion)
• • No Added Salt
• • Zero Added Sugar
• • Zero Trans Fat (What is Trans Fat: Trans fats raise your bad (LDL) cholesterol levels and lower your good (HDL) cholesterol levels)