With consumers, especially millennials, becoming more and more health conscious, a new range of popcorn - already known as a healthier snacking option - called Diet Pop was created to cater to this segment. ACT II Diet Pop's Less-salt and less-fat variants are perfect for dieters on the lookout for a healthier snacking option that help them stick to their diet regime without compromising on taste. So, no need to worry about what to consume between meals anymore because ACT II Diet Pop is here to establish popcorn as a true diet snack rather than just a movie time favourite.

What is the product offering?

We strongly believe in the saying ‘health is wealth’, which is why we’ve introduced a wealth of Diet Popcorn offerings keeping your diet as well as your cravings in mind. These dedicated ‘smart snacks’ are high on taste, allowing you to address your cravings without breaking away from your diet.

Why Diet Pop is different from other products?

ACT II DIET Pop range is different from other Diet snacks in the market because it has a UNIQUE PROPOSITION FOR EVERY HEALTH-CONSCIOUS CONSUMER. Following are the benefits offered across the range:

• i. LESS FAT: There are a variety of snacks available in the market ranging from Namkeens to chips, whose FAT percentage ranges from 22%-30% (as most of them are FRIED). ACT II DIET POP Less Fat variants are different because none of these products has more than 12% FAT. Available across Microwave popcorn and Ready to Eat formats.
• iii. LESS SALT:ACT II’s DIET POP range contains lesser salt compared to other variants and is currently available in Instant Pressure Cooker Popcorn, Microwave Popcorn & Ready to Eat variants.